OVERVIEW
Rejuvna is a direct-to-consumer CBD pain relief brand built around a clinically differentiated product: a water-based transdermal cream that penetrates skin to reach inflamed tissue — non-greasy, THC-free, and doctor-recommended. Available in three strengths and complemented by a Daily Relief Capsule line, Rejuvna is positioned at the intersection of science-backed efficacy and accessible wellness for active adults, aging populations, and chronic pain sufferers.
CLIENT
Rejuvna
YEAR
2026
INDUSTRY
DTC Health & Wellness · CBD ·
SERVICES
Brand Strategy
GTM
Social Media
E-Commerce
Content Marketing
THE CHALLENGE
WHAT BLOORAM DELIVERED
Rejuvna launched with a genuinely differentiated product but needed a complete brand and go-to-market infrastructure built from zero — including brand identity, audience segmentation, channel strategy, content engine, influencer framework, and e-commerce foundation, all within the compliance constraints of the CBD category.
Blooram architected and executed Rejuvna's full brand launch — defining audience segments across four distinct buyer personas and developing a social-first content strategy tailored to each. A multi-platform organic content engine was built across TikTok and Instagram, supported by AI-generated creative tools and a two-agency influencer model spanning fitness and compliance-sensitive health and wellness. Blooram established Rejuvna's e-commerce infrastructure, initiated TikTok Shop and Instagram Shop setup, and laid the groundwork for Klaviyo email and SMS marketing flows. Creative production, AI avatar content, and platform-specific content calendars round out the ongoing engagement.
THE CHALLENGE
Rejuvna launched with a genuinely differentiated product but needed a complete brand and go-to-market infrastructure built from zero — including brand identity, audience segmentation, channel strategy, content engine, influencer framework, and e-commerce foundation, all within the compliance constraints of the CBD category.
WHAT BLOORAM DELIVERED
Blooram architected and executed Rejuvna's full brand launch — defining audience segments across four distinct buyer personas and developing a social-first content strategy tailored to each. A multi-platform organic content engine was built across TikTok and Instagram, supported by AI-generated creative tools and a two-agency influencer model spanning fitness and compliance-sensitive health and wellness. Blooram established Rejuvna's e-commerce infrastructure, initiated TikTok Shop and Instagram Shop setup, and laid the groundwork for Klaviyo email and SMS marketing flows. Creative production, AI avatar content, and platform-specific content calendars round out the ongoing engagement.
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OUTCOME
Rejuvna entered the market with a fully operational brand presence, a defined content strategy, and a scalable influencer and e-commerce framework positioned for growth. The foundation Blooram built supports both near-term organic traction and the paid media expansion planned for the next phase.
⸺ Qualitative Research
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Sketch Visualization
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⸺ Engineering Strategy
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Rapid Prototyping
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment everyday routines.
⸺ CMF Specification
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Product Packaging
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment everyday routines.
